Sports & Entertainment Marketing
Our experienced Sports Marketing team focuses on delivering results for brands via sponsorships and partnerships.
- Sponsorship: We support brands to maximise their investment into sponsorship by creating tailored and measurable sponsorship campaigns. We have experience working with the biggest brands, sports rights holders and media, providing unrivalled expertise to achieve your brand objectives.
- Media integrations: We assist in offering strategies and implementation, across multiple media channels, to best deliver targeted reach, to support your sponsorship objectives.
- Content: We believe content is a key vehicle to communicate your brand story. A creative content plan, combined with targeted media distribution, will maximise your sponsorship investment.
- Talent: We help brands identify, negotiate and partner with the right talent that can communicate and amplify a sponsorship campaign.
JAGUAR LAND ROVER
BBG supports Jaguar Land Rover with their sports sponsorship strategy and sponsorship leverage plans. JLR have built equity globally with key sponsorship and talent assets in Rugby Union, Tennis and Surfing that create an opportunity for BBG to localise an approach in the Australian market. BBG have worked closely with the JLR team to create bespoke leverage strategies with a core focus on engaging target audiences via content and media partnerships. JLR are a long term partner who embrace the role sponsorship can play as part of the brands broader marketing mix.
20four is a new Sports Content digital platform that places professional sports athletes as content creators. Ultimately 20four will assist brands in creating content that engages sports fans. BBG has played a critical role in identifying, negotiating and contracting all the Professional Sports talent, from multiple codes, onto the platform. We have assisted to create a talent strategy that ultimately links with the business and commercial objectives of 20four. Exciting times ahead for 20four.