Getting inside the content is becoming increasingly important for advertisers. We apply our computer vision technology to help brands, media agencies, and content owners understand:
- The true performance of product and logo placement. We track product and logo integrations across an episode, season or series, allowing advertisers to pinpoint where and when exposure was achieved.
- Relative performance against benchmarks. Our software captures the full picture, allowing our clients to understand the share of voice against other brands competing for the viewer’s attention in the content.
- The real value achieved. Each brand seeks different outcomes through product and logo integration. We develop bespoke valuation methodologies that align brand objectives with our media rate card to determine a meaningful figure for return on investment.